This promotional multi-media event “LG Optimus Hyper Facade in Berlin” created by phone company LG and projected onto a building in Berlin incorporates some very imaginative high-tech imagery.
The dramatic multi-sensory approach and intelligent and playful scripting heightens the impression of “audience participation” in an alternative dimension.
It also gives new meaning to the term: “Berlin Wall” – a wonder-filled example of how applied creative imagination can provide the “magic” that helps to re-structure reality in new and exciting ways.
