Facebook announced in February 2010 that it was building a massive new data centre in Oregon, USA. Claiming to be using the latest energy efficient computers.
It did not mention that it would be powering the beast with the dirtiest of all energy: coal.
GreenPeace is running a campaign to try to make them realise what a bad choice that is. Their campaign: Facebook: Unfriend Coal asks Facebook to:
- Increase the use of clean energy to make Facebook coal free Develop a plan to make Facebook coal free by 2021
- Educate your users about how Facebook powers its services and its carbon footprint
- Advocate for clean energy at a local, national and international level
“Basically, we are campaigning to get Facebook to drop coal and commit to 100 percent renewable energy, cutting its carbon footprint and helping in the struggle to prevent catastrophic climate change.”